We all know that there are a lot of unseen toxins in the world around us. We use products everyday without knowing exactly what is in them and are just now beginning to learn how some of these chemicals affect us long-term. Most of us have started to think more about the food that we’re putting in our body, but have we ever stopped to think about what chemicals might be hiding within our every-day beauty products?
When I saw friends and family begin promoting and talking about a safer beauty option, I was intrigued (and admittedly, slightly skeptical.) The company is called Beautycounter — a consultant based sales company that markets itself around safety and transparency.
The premise behind the company is simple: many of the every-day products we currently use contain toxic or harmful, unregulated, chemicals. Beautycounter aims to fix that by providing “cleaner” options. With lotions, makeup, shampoos, and kid collections, Beautycounter offers a wide variety of products that are said to be safer and healthier for consumers.